Case Study: A Luxury Brand Competes Against a Flashy New Rival
Harvard Business
FEBRUARY 28, 2017
Editor's Note This fictionalized case study, based on the HKUST Thompson Center for Business Cases case study “Baume et Mercier: Battling Giants for China’s Luxury Consumer,” will appear in a forthcoming issue of HBR, along with commentary from experts and readers. . ” Song asked.
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