Case Interview Change Management Marketing Turnaround 
Harvard Business
MARCH 12, 2018
Volvo’s turnaround over the last decade offers a great example. Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM. He was creative and, in some cases, counterintuitive.
Tom Spencer
SEPTEMBER 29, 2011
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