Harvard Business

FEBRUARY 16, 2017

Many companies are investing heavily to identify what leads to high engagement in order to motivate employees, thereby increasing their happiness and productivity. Working with two Fortune 100 companies, we looked to test the assumption that highly engaged employees are more productive. We think this is important.

Productivity 52

Productivity Metrics Culture Data 52

Harvard Business

SEPTEMBER 11, 2014

There’s a similar assumption underlying much of the discussion around how to measure the return on marketing investment, where it seems to be tacitly accepted that attitudinal insights are insufficient at senior decision-making levels, and behavioral insights represent today’s benchmarks.

Survey 28

Survey Pharmaceuticals ROI Benchmarking 28

1 to 1

DECEMBER 13, 2021

Meanwhile quantitative research methods—including surveys, website analytics and CRM data—can provide broader stroke insights that inform a deeper understanding of customer preferences and receive feedback on your current CX. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience?

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

DECEMBER 28, 2016

There is place in the world for performance benchmarking survey metrics like net promoter score (NPS). It’s either in a state of growth, peak productivity, or decline. There are many obstacles and detours that can prevent full ROI from your CX program. A satisfied customer is not necessarily a profitable one.

Metrics 35

Metrics Data ROI Benchmarking 35