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Business intelligence vs. predictive analytics: Turn key differences into advantages

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While many companies use these tools to better utilize the big data at their disposal, a quick Google search shows that these are still common questions. Business intelligence and predictive analytics are often used interchangeably to describe tools and methods for utilizing data to make informed decisions. A brave new data world.

Data 26
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6 ways to renew (and stick to!) your CX vows

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Data is at the core of any customer experience strategy. You can also use data collection to build a more nuanced understanding for the “why” behind your customer journey maps. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience?

Metrics 26