Remove B2B Remove Culture Remove Metrics Remove ROI
article thumbnail

What Creativity in Marketing Looks Like Today

Harvard Business

Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Each outbound communication is measured individually for immediate ROI. The metrics also changed. The results? Invest in the end-to-end experience.