Tom Spencer

NOVEMBER 19, 2021

Business development consultants engage in ‘prospecting’ which involves searching for potential customers who are likely to be a good fit for the product or service being offered. We prefer your competitor’s product. A recent case study involved Shake Shack, a New York based fast food chain, wanting to build the “Shack of the Future”.

Development 88

Development Consulting B2C B2B 88

Tsavo Neal

APRIL 27, 2017

They come for the content or the service, like booking air travel. A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. 52% of B2B buyers say the expect half of their purchases to be made online by 2018. Source: Media Post.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Case studies. Selling productized consulting. As a consultant, your product is your advice. Interviewing a potential client. Lead-generating website.

Consulting 68

Consulting Advertising Case Interview Conference 68