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MAY 26, 2022

It encompasses data mining, data visualization, performance benchmarking, and descriptive analytics—techniques for parsing data to generate reports, performance measures and trends to reveal insights and make better business decisions. Business intelligence answers the questions, “who are our most valuable/least valuable customers?”

Data 26

Data Tools Sales ROI 26

Harvard Business

SEPTEMBER 11, 2014

There’s a similar assumption underlying much of the discussion around how to measure the return on marketing investment, where it seems to be tacitly accepted that attitudinal insights are insufficient at senior decision-making levels, and behavioral insights represent today’s benchmarks.

Survey 28

Survey Pharmaceuticals ROI Benchmarking 28

Harvard Business

DECEMBER 28, 2016

They own the customer, they’re the advocate, and they have the analysis. Share of wallet is the ultimate measure of how they spend their money when the ultimate point-of-sale (POS) decision occurs. There is place in the world for performance benchmarking survey metrics like net promoter score (NPS).

Metrics 31

Metrics Data ROI Benchmarking 31