Don’t Be Tyrannized by Old Metrics
Harvard Business
SEPTEMBER 23, 2016
As Carlos Tavares, chair of PSA Peugeot Citroën, explained to me, “Unit sales will remain important, but this shouldn’t be our driver… To be ready, we must experiment and learn as markets change.” They start in other markets, with other customers, or with stealth incursions into the edges of your market.
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