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The Ultimate Question 2.0 Book Review

Management Consulted

The Net Promoter Score is a customer loyalty metric originally formulated by Fred Reichheld, Bain & Company, and Satmetrix in 2003. Because customers are key to bringing about this change, customer satisfaction metrics helps to see the true story. Want to find out what the Ultimate Question is? WHY READ IT?

Bain 100
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Case studies. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Case Studies. Lead-generating website.