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Remove Agile Remove Interviews Remove Metrics Remove ROI
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Discussing Teamwork and Measures on Agile for Humans

Johanna Rothman

JANUARY 9, 2018

Ryan Ripley interviewed me on his podcast, Agile for Humans 83 about Create Your Successful Agile Project. I didn’t stint on my opinions or on my experience with agile teams. The other opinion (based on my experience) was that of using ROI to predict which product, project, or feature a team should do first.

Agile 55
Agile ROI Productivity Sales 55
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What Creativity in Marketing Looks Like Today

Harvard Business

MARCH 22, 2017

To explore this question, we interviewed senior marketing executives across dozens of top brands. Each outbound communication is measured individually for immediate ROI. The metrics also changed. Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development.

Marketing 46
Marketing Agile Fashion Sales 46
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