What Creativity in Marketing Looks Like Today
Harvard Business
MARCH 22, 2017
Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Each outbound communication is measured individually for immediate ROI. Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development.
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