Fool Me Once Or Fool Me All The Time
Martinka Consulting
AUGUST 6, 2018
Zweig writes that any form of modified profit isn’t cash flow. There’s now a plethora of Ebitda clone terms including those showing “profit” before things like stock-based pay, marketing, business development, and administrative expenses. So let’s look at the above in the context of other areas, starting with advertising.
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