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Why consulting?

Management Consulted

While I was working with them, the focus of my PhD gradually shifted toward how economic integration and various factors (domestic, international, political, economic) have impacted Japanese companies’ corporate strategy and operations over the past couple of decades. However, this was not the only reason why I went into consulting head on.

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ZS Associates Firm Profile

Management Consulted

In 2004, the Institute for Operations Research and the Management Sciences (INFORMS) awarded Andy and Prabha the Marketing Science Practice Prize for outstanding implementation of marketing science concepts and methods, recognizing the sales territory alignment system they had developed and implemented through the work of ZS Associates.