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Podcast Advertising: Ultimate Guide to Podcast Ads [2024]

Buzzsprout

Here are the current industry standard pricing for podcast ad spots according to AdvertiseCast : $18 per 1,000 listens (CPMs) for a 15-second pre-roll ad $25 per 1,000 listens (CPMs) for a 60-second mid-roll ad CPA (cost per acquisition) is the other advertising model in podcasting.