2022 Case Interview Interviews Recruitment 
Harmonious Workplaces
FEBRUARY 15, 2024
In 2022, at the age of 46, I interviewed for a marketing executive position with a tool manufacturer. After five or so interviews, the hiring manager stated that they wanted a “digital native.” The interview ended. I interviewed with several members of the team, including the parent of one of the executives.
1 to 1
DECEMBER 13, 2021
Fast forward to 2022—successful brands who continue to grow, innovate, and advance in the digital space need to answer the question: Are we sticking to the human side of the experience? Qualitative research methods—such as customer interviews, focus groups, and even ride-a-longs—can help collect insights directly from the customer.
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