Zero-Based Budgeting Is Not a Wonder Diet for Companies
Harvard Business
JUNE 30, 2016
ZBB has been around for decades, but is currently enjoying a revival driven by powerful investors like 3G Capital Partners, the force behind the 2015 merger of Kraft Foods and H.J. In another company, commercial discounts was essentially a black box for the finance chief and CEO. We believe the exact opposite to be true.
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