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What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe

Melissa Agnes

Had they taken the 10 seconds to do a risk analysis (or simply understand the use of the hashtag), “a million apologies” wouldn’t have been necessary. — DiGiorno Pizza (@DiGiornoPizza) September 9, 2014. — DiGiorno Pizza (@DiGiornoPizza) September 9, 2014. Case Studies Crisis Prevention'