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Cracking the Big Data-Driven Business

1 to 1

Marketers frequently complain that they''re sick of Big Data and it is because they''re not leveraging it correctly, claims Russell Glass, head of B2B products at LinkedIn and former CEO of the display ad platform Bizo (acquired by LinkedIn).

Data 52
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Your New Hit Product Might Be Underpriced

Harvard Business

The odds are stacked against new products or services. We have diagnosed thousands of product failures over the last 30 years, and have found recurring patterns. Often new products are over-engineered with too many features, usually at too high a price. The problem with wildly successful products. How could they not have?

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An Ex-Consultant’s Jump into the Start Up World

Management Consulted

I started at Yale in 2008. We did a project for a company that was looking to expand their product offerings – they were a data provider company and they wanted to provide more robust products in the online advertising space. Yeah, definitely. I can’t speak for my team, but I can give you some background on myself.

Hotels 100
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Why consulting?

Management Consulted

For instance, we examined predatory pricing in the airline industry and illegal product tying by Apple, Microsoft, and AT&T. What I found particularly fascinating was the number of variables that needed to be taken into account while making strategic decisions on governance, production or any other function. We love it!