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Remove 2001 Remove Culture Remove Sales Remove Turnaround
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The Key to Campbell Soup’s Turnaround? Civility.

Harvard Business

OCTOBER 5, 2017

When Doug took over as CEO of Campbell Soup Company in 2001, the company had just lost half its market value, sales were declining, and the organization was reeling from a series of layoffs. These expectation-setting actions provided a public platform to build a performance-oriented culture and were crucial in transforming the culture.

Turnaround 29
Turnaround Leadership Culture Research 29
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The Connection Between Employee Trust and Financial Performance

Harvard Business

JULY 18, 2016

This was the headquarters of Campbell Soup Company when one of us, Doug Conant, took the reins as CEO in 2001. Contrary to popular belief, cultivating a high-trust culture is not a “soft” skill — it’s a hard necessity. This clear manifestation of respect powers huge inflections in organizational culture.

Financial 28
Financial Culture Leadership Report 28
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