Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff
Harvard Business
DECEMBER 7, 2017
Gregg, Gander Mountain, Payless Shoes, and RadioShack, to name but a few — retailers must finally wake up to the core terrain over which they’re fighting: customers’ time. One retailer I know saw a 35% bump in sales when it gave customers the option of picking up merchandise in its stores that they had bought online.).
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