Sat.Dec 26, 2020 - Fri.Jan 01, 2021

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How Solopreneurs Reap The Rewards Of Repeat Business

Henry DeVries

There is a vein of gold hiding in your database. This is the list of past clients.

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Before You Plan for 2021, Do this 2020 Review

Consulting Matters

We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right? Wrong! If 2020 has taught us anything, we don't always have control over all the things we put into typical annual plans, complete with SMART goals and actionable strategies. That type of planning is OUT. What is IN is cultivating smart habits that keep you in tune with your market and allow you to respond to them with ease and confidence.

Exercises 156
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This 1 Easy Habit Will Make Your Consulting Firm’s Year Far Better

David A Fields

You may be familiar with the habit-creating technique called “Don’t Break the Chain.” Most people use it to establish a new, personal habit. You could also deploy the approach on behalf of your consulting firm. The most common, simple and concrete implementation of Don’t Break the Chain utilizes a wall calendar. First, you decide on … Continued.

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Chapter 2 Reading (ND) for AEM 6150 at Cornell University

Steve Shu Consulting

This reading for AEM 6150 at Cornell University taught by Stephen Shu.

195
195
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Ten Marketing Predictions For 2021

Henry DeVries

Nobody could have predicted the poop show that was 2020. But what do marketing thought leaders predict for 2021?

Marketing 113

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??Your quarterly reminder to charge more

Kai Davis

My calendar just let me know it’s time for you to charge more ( [link] ). If you’re looking for the easy path to charging more, then I recommend you do one of: Take your rate (hourly, daily, weekly, whatever) and raise it by 15–20% for all new projects, clients, and work. As you close new clients, charge them your new, higher rate. Keep billing your existing clients at their previous rate.

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Chapter 1 Reading (ND) for AEM 6150 at Cornell University

Steve Shu Consulting

This reading for AEM 6150 at Cornell University taught by Stephen Shu.

195
195
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2020 – The Year in Review

Chad Barr

One of my favorite reflection points is at year-end. It is the opportunity to review my accomplishments, key learning insights and course correction. As this challenging year comes to conclusion here are my learning insights which I have also shared in my weekly newsletters : January: Review your goals daily, commit and take the step by step action necessary towards your success.

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2020 Consulting Industry Favorites for the New Year

Management and IT Consulting

Deltek invites you bolster your new year’s plans with its 2020 Consulting Industry Favorites for the New Year. These hand-picked 45-minute webinars represent the most timely consulting-specific research, project delivery best practices, and proven adaptive measures needed to build on what was learned in 2020, and continue your journey into a successful 2021.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Presenting with charisma

Consultants' Consultant

Consultants Consultant: Developing Charisma is an important element in leading and influencing. This video outlines some. The post Presenting with charisma appeared first on Consultants' Consultant.

Video 52
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Amplify possibility

Seth Godin Blog

“People like us do things like this.” Social media understands this. It also knows that people like points, likes and something that feels like popularity. The social media companies optimized their algorithms for profit. And profit, they figured, would come from engagement. And engagement, they figured, would come from confounding our instincts and rewarding outrage.

Media 48
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Covid Entrepreneurs

Martinka Consulting

The November 19, 2020 Wall Street Journal had a front-page article titled, “ New Entrepreneurs Emerge From Wreck of Covid Economy.” Some of the highlights from the article are: A lot of people are turning their skills into a business and it’s their job “in” the business. Skills like personal training, hair styling, freelance chefs, and more. New business licenses are up 32% over the first nine months of the year compared to 2019.

Journal 40
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Former Goldman Sachs Partner Edith Cooper: Recruit, Retain, Mentor

Harvard Business

What we can learn from Goldman’s former head of Human Capital Management about addressing race at work and retention strategies.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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How to Design a Better Mentoring Program

LSA Global

What Is Mentoring? We define mentoring at work as the relationship between a more knowledgeable or more experienced employee who agrees to guide someone less knowledgeable or less experienced in order to advance their skills and careers. Smart learning leaders consider mentoring a critical arm of their overall employee development offerings and strive to design a better mentoring program.

How To 36
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A simple 4 x 4 for choices

Seth Godin Blog

Our life is filled with projects. We invest time, effort or money, and perhaps we get a result. It’s useful to have a portfolio of projects, because not all of them are going to work. The 4 x 4 grid looks like this: It might be simple, but it’s not always easy. Success doesn’t always mean money, it just means that you got what you were hoping for.

Course 43
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Before You Plan for 2021, Do this 2020 Review

Consulting Matters

We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right? Wrong! If 2020 has taught us anything, we don't always have control over all the things we put into typical annual plans, complete with SMART goals and actionable strategies. That type of planning is OUT. What is IN is cultivating smart habits that keep you in tune with your market and allow you to respond to them with ease and confidence.

Exercises 156
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Gender Equity Is Not Zero Sum

Harvard Business

To move toward a fairer world, we need to dismantle the fallacy.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Consultant Marketing Doveryay no Proveryay

Jerry Fletcher

Jim sent a link. I was for an article in the New York Times. In it the writer, Bret Stephens summed up his concerns under this headline: Donald Trump and the Damage Done. The key. As Mr Stephens put it, “Trump was a corrosive. What he mainly corroded was social trust — the most important element in any successful society.” Near the end of the article he noted why Trust was his choice in explaining his views.

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Toward better

Seth Godin Blog

Well, that was interesting. Tragic. Heartbreaking. Painful. Difficult. Have more people ever been happier to see a year go away? I’m posting this a few hours early just to clear the decks a bit faster. Our attitude doesn’t have to be driven by the outside world, but sometimes, they overlap. The outside world provokes, persists and insists on changing the story we choose to tell ourselves.

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Stand up and fight

Seth Godin Blog

One of Woodie Guthrie’s resolutions was to “Wake up and fight.” But he wasn’t talking about being a bully. Or picking a fight at the local bar. He was talking about changing the culture. He was challenging himself to push back against the doubters, and even more than that, to overcome his own self-doubt. The culture is created by all of us.

Culture 41
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The most important blog post

Seth Godin Blog

It is on the most important blog. Yours. Even if no one but you reads it. The blog you write each day is the blog you need the most. It’s a compass and a mirror, a chance to put a stake in the ground and refine your thoughts. And the most important post? The one you’ll write tomorrow.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Bonus: A game design history…

Seth Godin Blog

Two videos for when you might have time. For no really good reason, I filmed this long riff about my experience with the early days of video and adventure games. Probably more 1980s game history than you wanted to know. Rewatching them, I’m reminded of how many lucky breaks I’ve had, how often I got the benefit of the doubt and how being in the right place at the right time can change so much.

Film 39
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If you don’t know you have it…

Seth Godin Blog

then you don’t. (Not yet.). Cleaning out the fridge after a power failure, I found three half-empty containers of anchovies. Because they magically migrate to the back of the fridge, every time I had needed some, I ended up opening a new jar, because the old ones were invisible. Not just invisible if I had looked for them, but so invisible that it never even occurred to me to look for them.

Course 39
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What Did 2020 Do to Retail?

Harvard Business

Covid will have a long-lasting impact on the industry.

Retail 66
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The two levers of modernity

Seth Godin Blog

First: If you come up with an innovation that creates value, that value is multiplied a million-fold because now you can share it outside your village. Second: If you build a community, the network effect creates increasing amounts of value as more people use it. And the pothole: As we race to create value, it’s easy to forget that it’s unevenly distributed.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.