Sat.Dec 26, 2020 - Fri.Jan 01, 2021

How Solopreneurs Reap The Rewards Of Repeat Business

Forbes Leadership Strategy

There is a vein of gold hiding in your database. This is the list of past clients. Leadership Strategy /leadership-strategy Leadership /leadership Leadership Strategy /leadership-strategy leadership

Before You Plan for 2021, Do this 2020 Review

Consulting Matters

We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right? Wrong!


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This 1 Easy Habit Will Make Your Consulting Firm’s Year Far Better

David A Fields

You may be familiar with the habit-creating technique called “Don’t Break the Chain.” Most people use it to establish a new, personal habit. You could also deploy the approach on behalf of your consulting firm.

Move Over Boys, Smart Capable Women Are Refusing To Be Held Back

On the Brink

Photo courtesy of It's happening! Glass ceilings are being smashed and myths debunked. By now you've probably heard the news: Kim Ng was hired by the Miami Marlins as the first-ever female General Manager of a Major League Baseball team.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

??Your quarterly reminder to charge more

Kai Davis

My calendar just let me know it’s time for you to charge more ( [link] ). If you’re looking for the easy path to charging more, then I recommend you do one of: Take your rate (hourly, daily, weekly, whatever) and raise it by 15–20% for all new projects, clients, and work.

More Trending

Gender Equity Is Not Zero Sum

Harvard Business

To move toward a fairer world, we need to dismantle the fallacy. Gender Diversity Leadership Digital Article

Covid Entrepreneurs

Martinka Consulting

The November 19, 2020 Wall Street Journal had a front-page article titled, “ New Entrepreneurs Emerge From Wreck of Covid Economy.” Some of the highlights from the article are: A lot of people are turning their skills into a business and it’s their job “in” the business. Skills like personal training, hair styling, freelance chefs, and more. New business licenses are up 32% over the first nine months of the year compared to 2019. Between 10% and 11.2% of workers are self-employed.

Amplify possibility

Seth Godin Blog

“People like us do things like this.” ” Social media understands this. It also knows that people like points, likes and something that feels like popularity. The social media companies optimized their algorithms for profit. And profit, they figured, would come from engagement.

Media 40

2020 Consulting Industry Favorites for the New Year

Management and IT Consulting

Deltek invites you bolster your new year’s plans with its 2020 Consulting Industry Favorites for the New Year.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Former Goldman Sachs Partner Edith Cooper: Recruit, Retain, Mentor

Harvard Business

What we can learn from Goldman’s former head of Human Capital Management about addressing race at work and retention strategies. Race Career planning Diversity Audio

How to Design a Better Mentoring Program

LSA Global

What Is Mentoring? We define mentoring at work as the relationship between a more knowledgeable or more experienced employee who agrees to guide someone less knowledgeable or less experienced in order to advance their skills and careers.

A simple 4 x 4 for choices

Seth Godin Blog

Our life is filled with projects. We invest time, effort or money, and perhaps we get a result. It’s useful to have a portfolio of projects, because not all of them are going to work. The 4 x 4 grid looks like this: It might be simple, but it’s not always easy.

Ten Marketing Predictions For 2021

Forbes Leadership Strategy

Nobody could have predicted the poop show that was 2020. But what do marketing thought leaders predict for 2021? Leadership Strategy /leadership-strategy Leadership /leadership Leadership Strategy /leadership-strategy leadership

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

What Did 2020 Do to Retail?

Harvard Business

Covid will have a long-lasting impact on the industry. Strategy Digital Article

Consultant Marketing Doveryay no Proveryay

Jerry Fletcher

Jim sent a link. I was for an article in the New York Times. In it the writer, Bret Stephens summed up his concerns under this headline: Donald Trump and the Damage Done. The key. As Mr Stephens put it, “Trump was a corrosive.

Toward better

Seth Godin Blog

Well, that was interesting. Tragic. Heartbreaking. Painful. Difficult. Have more people ever been happier to see a year go away? I’m posting this a few hours early just to clear the decks a bit faster.

Stand up and fight

Seth Godin Blog

One of Woodie Guthrie’s resolutions was to “Wake up and fight.” ” But he wasn’t talking about being a bully. Or picking a fight at the local bar. He was talking about changing the culture.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

The most important blog post

Seth Godin Blog

It is on the most important blog. Yours. Even if no one but you reads it. The blog you write each day is the blog you need the most. It’s a compass and a mirror, a chance to put a stake in the ground and refine your thoughts. And the most important post? The one you’ll write tomorrow


A different urgency

Seth Godin Blog

For many people, work consists of a series of urgencies. Set them up and knock them down. Empty the in-box, answer the boss, make the deadline. Over the next few weeks, there may be fewer urgencies than usual. That’s the nature of coming back from a break.

If you don’t know you have it…

Seth Godin Blog

then you don’t. Not yet.). Cleaning out the fridge after a power failure, I found three half-empty containers of anchovies. Because they magically migrate to the back of the fridge, every time I had needed some, I ended up opening a new jar, because the old ones were invisible.

Bonus: A game design history…

Seth Godin Blog

Two videos for when you might have time. For no really good reason, I filmed this long riff about my experience with the early days of video and adventure games. Probably more 1980s game history than you wanted to know.

Film 29

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

The two levers of modernity

Seth Godin Blog

First: If you come up with an innovation that creates value, that value is multiplied a million-fold because now you can share it outside your village. Second: If you build a community, the network effect creates increasing amounts of value as more people use it.


Learning from 2020: Azeem’s Takeaways

Harvard Business

How the past year has paved a way for tackling big issues with technology and collective action. Economics & Society Audio


Research: Women Are Better Leaders During a Crisis

Harvard Business

An analysis of 360-degree assessments done during the pandemic. Gender Leadership Crisis management Digital Article

How Did Business’s Role in Society Change in 2020?

Harvard Business

Ten stories that defined the year. Social responsibility Sustainability Digital Article


Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Stop Micromanaging and Give People the Help They Really Need

Harvard Business

A conversation with UCL associate professor Colin Fisher about the right and wrong ways to help. Managing people Motivating people Leadership Audio