Tom Spencer

DECEMBER 5, 2020

Reading Time: 4 minutes. Market sizing is the test of a consultant’s mettle. It is a classic case interview question, in which a candidate is asked to make an estimate. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field. It tests your ability to perform a quick back of the envelope calculation , logically explain your calculation, and produce an answer that is roughly accura

Case Interview 88

Case Interview Interviews Marketing Examples 88

Alan Weiss

DECEMBER 5, 2020

If you are running any kind of small business, boutique firm, or solo practice, and you remain reliant on a physical sales force visiting clients, or appearing someplace yourself, then you must have been in a coma for the last ten months. And I have news for you, that’s not going to be the way of the world post-vaccine, post-pandemic, post-crisis, either.

Small Business 52

Small Business Sales Groups Strategy 52

Seth Godin Blog

DECEMBER 5, 2020

The only way to train a group of sea monkeys is by triggering an instinctual reaction. The best way to train a dog is with tiny tasty treats, combined with calm and consistent feedback. Some dog owners resist this approach, because it doesn’t seem like the dog is really engaged or paying attention or learning anything if there’s too direct a connection between the actual treat and the action of the dog.

Training 33

Training Training Groups 33