Mass personalization is a trap
Seth Godin Blog
MAY 19, 2018
Dear seth , Of course I could have sent you a personal letter. A direct 1:1 connection between you and me, thanking you for what you did, or letting you know about my new project, or asking for your attention. Instead, I'm going to hire someone to hand write the envelope in marker, but of course, I'm too busy to do that myself. And I'll use the latest in digital handwriting fonts to make you think I actually wrote the note.
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