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Deep Dive into Hypothesis-based Problem Solving

Tom Spencer

The hypothesis-based problem solving (HBPS) approach is a method employed by consultants to develop actionable recommendations for clients using a structured, evidence-based process. A workplan’s purpose is to help you gather the right amount of data to prove or disprove the hypotheses you have developed.

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B2B sales will never be the same

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In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. After all, a truly good sale is about relationships, not products. Where you go from there is up to you.

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