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The Deep Flaw in MBB Strategic Planning

CaseInterview.com

When I first started recruiting for consulting jobs, an interviewer at Bain shared a story (arguably a legend at this point) about how Bain (or it might have been McKinsey) was asked to advise Motorola on whether or not they should enter the mobile phone market. In classic case study analysis, you’d ask them, "What are the market segments?"

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Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci: Podcast #21

Consulting Success

Many consulting firms spend time writing about their methodologies or writing about their own case studies to self-promote. I thought I was having good ideas that are interesting and well-documented the world will come to you and that’s so far from the case. It’s a very crowded market out there.