Balance Sheet Marketing Methodologies Metrics 
Tom Spencer
OCTOBER 13, 2023
In this article, we will explore the importance of profitability ratios and valuation metrics that are crucial when analyzing banks. There are seven key profitability ratios and two valuation metrics that it is important to understand. It is not a useful metric for comparing different business lines.
1 to 1
SEPTEMBER 21, 2021
Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. At TTEC, those people are strategic marketing managers (SMMs), or data scientists.
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