Friday Fusion: May 29, 2020
Tsavo Neal
MAY 29, 2020
And when it does, you had better have a strategy for attracting new business — without relying on your network or referrals. Experts are experts because of their thought-leadership (articles, whitepapers, speaking, courses, intellectual property, etc). Your “referral well” will last 2–3 years — then it runs dry.
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