article thumbnail

Why Are B2B Companies Ignoring B2C CX Practices?

1 to 1

But unless B2B customer experience practitioners want to run the CX race with one foot in a bucket, they should also learn strategy from Holiday Inn and Burberry, customer understanding from Vanguard and Virgin Mobile Australia, and design practices from Fidelity and the Spanish bank BBVA - the list of relevant B2C case studies goes on and on.

B2C 48
article thumbnail

An Overview of Business Development Consulting

Tom Spencer

Business development consultants can work with both B2B and B2C businesses, and provide a wide range of services including data analytics over operations and financials, business design , marketing strategies, digital innovation, business model design , and organisational systems.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What to Do When You’re Returning to a Company You Used to Work For

Harvard Business

Case Study #1: Reestablish yourself as a senior leader in the organization by being generous with your knowledge. She came back as a director of media strategy and content. ” Case Study #2: Make an effort to network around the company, and strive to be seen as a resource. And she did.

Company 46
article thumbnail

Friday Fusion: May 29, 2020

Tsavo Neal

And when it does, you had better have a strategy for attracting new business — without relying on your network or referrals. Our website provides our customers and prospects with thought leadership (the blog) and ideas about how other business owners have found success (case studies). It can even last you a few years.

B2B 15