Is It Too Late for Sears to Save Itself?
Harvard Business
MARCH 30, 2017
Analysts say that Sears may still have time to stage a turnaround. Its brand still has clout; its name is as steeped in American culture as Coke and Levi’s. It should start with its internal culture. It signed up hip celebrities as endorsers, closed some stores, and adjusted its assortment strategy.
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