Case Study: When You Have to Choose Between Core and New Customers
Harvard Business
JUNE 26, 2017
Alan Kurtz, MMC’s chief operating officer, was standing off to the side, and she moved to join him, but a racer intercepted her. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “Do you work for Mendoza?”
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