4 Autopsies of Big Change Management Failures
LSA Global
APRIL 18, 2017
This outsized, rugged, status-symbol of a GM product failed to see the writing on the wall. They received early success because of the early American desire for big vehicles that could travel over any terrain in the world. They were not agile enough. Autopsy #2 – Hummer. Consumers no longer believed that big was good.
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