Is Execution Where Good Strategies Go to Die?
Harvard Business
NOVEMBER 7, 2017
Too often, marketing puts out a new advertising campaign, a new value proposition, or new messaging for the sales team with the expectation that the sales teams will just start using the new language, almost as if they were changing the content on a web page. I consistently see measurement as an afterthought in strategy development.
41 
Let's personalize your content