Success with the Internet of Things Requires More Than Chasing the Cool Factor
Harvard Business
AUGUST 7, 2017
Gartner recently estimated that through 2018 “80% of IoT implementations will squander transformational opportunities” and fail to monetize IoT data. But chasing the cool factor can lead to compromised ROI. But if IoT partners focus on the business challenge, they will capture new levels of ROI. Not so cool.
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