Subscription Businesses Are Booming. Here’s How to Value Them
Harvard Business
DECEMBER 19, 2017
subscribers in 2017, and the industry as a whole has been growing at 200% annually since 2011. went public in June, then saw its stock price fall 70%, making it the worst performing IPO of a major company so far in 2017. Business-to-consumer subscription businesses have attracted more than 11 million U.S.
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