B2B Salespeople Need to Act More Like Travel Agents
Harvard Business
MARCH 7, 2017
According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. The content is highly prescriptive, guiding customers through the stages of decision making, assessing their readiness to provide wellness benefits, and walking them through benchmarking exercises and even RFP builders.
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