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Creativity and risk-taking are essential to overcoming challenges, but businesses often reward efficiency and avoid risk. Space travel alone is challenging, but reusing a rocket by landing it on a drone ship takes the complexity to another level. recruiting, rewarding, recognizing, and developing innovation champions.

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Space travel alone is challenging, but reusing a rocket by landing it on a drone ship takes the complexity to another level. This culture emphasizes efficient, reliable, and cost-effective performance. Market Culture creates a competitive, fast-paced, results-oriented environment. This culture highlights coming in first. Bishop, D., &

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The firm was temporarily acquired by Electronic Data Systems (EDS) in 1995 but was bought back by partners in 2006, just in time for the company’s 80th anniversary. 1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. 2006 – A.T. 2006 – A.T. remains in Chicago.

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