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The Comprehensive Business Case for Sustainability

Harvard Business

Coca-Cola, for example, faced a water shortage in India that forced it to shut down one of its plants in 2004. In 2013, GE had reduced greenhouse gas emissions by 32% and water use by 45% compared to 2004 and 2006 baselines, respectively, resulting in $300 million in savings. These premiums can reach 20% according to some estimates.

Study 28