2001 Cash Flow Marketing Productivity 
Harvard Business
FEBRUARY 7, 2017
New research, led by a team from McKinsey Global Institute in cooperation with FCLT Global , found that companies that operate with a true long-term mindset have consistently outperformed their industry peers since 2001 across almost every financial measure that matters. public market capitalization over this period.
Harvard Business
NOVEMBER 20, 2017
Too many companies still follow a “Plan-then-Do” approach to strategy: The organization works tirelessly to create its best forecasts about the future market and competitive landscape. Webvan was forced to cease operations by 2001. Caesars Entertainment has built test-and-learn into its marketing investments.
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