What Sales Teams Should Do to Prepare for the Next Recession
Harvard Business
NOVEMBER 23, 2018
In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. Where should sales executives start?
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