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Marketing Plans – From Subscribers

The Fearless Marketer

I’m a successful Executive Recruiter for the past 38 years. At the talk, I would collect people’s contact details by giving away something people will value e.g. a white paper. Thereafter, I’ll set up a sales conversation appointment. We often get so caught up in the plan that we forget the objective.

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What If You Could Learn Design from Apple?

Harvard Business

The best ones are permeable membranes that transfer knowledge from the outside in: Steve Jobs recruited the Dean of Yale’s Business School to run Apple University, while Jeff Weiner recruited business coach and thought leader Fred Kofman to lead leadership development for LinkedIn. The second is perspective.