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Marketing Plans – From Subscribers

The Fearless Marketer

I’m a successful Executive Recruiter for the past 38 years. At the talk, I would collect people’s contact details by giving away something people will value e.g. a white paper. Invite them to connect, offer them something like a white paper or other widget on your topic. The ideal tool here is LinkedIn.

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Conversation with A.T. Kearney

Tom Spencer

These extend from basic introduction-to-consulting workshops, to advanced excel/ppt skills, and of course regular seminars hosted by senior partners to discuss their white papers, recent interesting or topical projects, and subjects relevant to us all. Tom: When is the next round of recruitment application deadlines?

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Technical Experts Need to Get Better at Telling Stories

Harvard Business

I’ve been approached many times by recruiters asking me to refer them to communications talent, but frequently the folks I offer up are rejected because they don’t have a master’s degree or PhD in a scientific or technical field. What are technical innovators doing wrong – and how can they fix it?

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What If You Could Learn Design from Apple?

Harvard Business

The best ones are permeable membranes that transfer knowledge from the outside in: Steve Jobs recruited the Dean of Yale’s Business School to run Apple University, while Jeff Weiner recruited business coach and thought leader Fred Kofman to lead leadership development for LinkedIn.

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Aging Trucker Workforce Coupled With Increased Demand Provides Strong Incentive for Trucking Robots

MishTalk

With a combination of retirements and people exiting the industry, carriers need to recruit in roughly 100,000 drivers per year over the next decade to simply keep pace with projected United States freight needs. The bottom line is that the U.S.