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Effort in the face of near-certain rejection

Seth Godin Blog

We send out our resume, pitch our book, ask for a donation, swipe right on a social network. This is hiring a virtual assistant to spam your contacts, or sending out 200 resumes, or pounding your email list again and again for orders.   [PS Today's the last day to sign up for The Marketing Seminar.

Resumes 50
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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. Where did ZS Associates begin, and what are they known for? In 1987, ZS was employed by a large U.S.