Emergence of Formal Behavioral Insights Teams and Initiatives
Steve Shu Consulting
JULY 25, 2014
For example, Opower tapped into a great market using software-as-a-service and a behavioral efficiency model for saving energy. Strategy Development. On the one hand, impacts can be large and returns can easily exceed 10X ( see 22X cost savings for UK Nudge Unit ). Each of these routes is suited for different situations.
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