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Deep Dive into Hypothesis-based Problem Solving

Tom Spencer

a business analysis model such as Porter’s 5 forces / 4 Ps / value chain analysis ) Brainstorming (i.e., knowledge of the client’s organization and sector based on previous experience with similar clients) It’s critical these drivers are kept at a manageable number (around 3 to 5) by clustering them into broader themes.

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B2B sales will never be the same

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In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises.

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