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Deep Dive into Hypothesis-based Problem Solving

Tom Spencer

The hypothesis-based problem solving (HBPS) approach is a method employed by consultants to develop actionable recommendations for clients using a structured, evidence-based process. A workplan’s purpose is to help you gather the right amount of data to prove or disprove the hypotheses you have developed.

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B2B sales will never be the same

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Sales teams still relying on “old school” strategies and tactics will only go so far. Keywords and trends, customer sentiment, and process analysis can help improve sales engagements and improve future interactions on the phone or through digital channels. After all, a truly good sale is about relationships, not products.

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