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Cornerstone Research Interviews and Culture

Management Consulted

Founded in 1989 by three former consultants of the MAC Group (a boutique sales and distribution consulting firm), Cornerstone Research was established to be very different than the general management consulting firm it was birthed from; focused on unique clients, managing delicate client relationships, and offering specialized work.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Case studies. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Your sales funnel would look something like this: Sample Book Chapter -> Book -> Discovery Session -> Consulting Engagement.