Banking Cash Flow ROI Sales 
Martinka Consulting
JUNE 18, 2021
EBITDA ‡ FCF – Sam’s comments about how you can’t calculate ROI based on EBITDA when it’s a capital expenditure type business sounds like one of my Myths of Business Valuation: Using EBITDA in a capital-intensive business will burn the buyer. You must use free cash flow to truly calculate ROI.
Martinka Consulting
OCTOBER 27, 2017
In the Discounted Future Cash Flow method profits are projected (same as the first issue) and discounted back to a present value. A well-run company rated a 5 out of six (a 20% ROI) is now an 8.33 (same rating percentage but now a 12% ROI). Using comparable sales of much larger firms will distort the value.
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