The Deep Flaw in MBB Strategic Planning
CaseInterview.com
DECEMBER 4, 2019
When I first started recruiting for consulting jobs, an interviewer at Bain shared a story (arguably a legend at this point) about how Bain (or it might have been McKinsey) was asked to advise Motorola on whether or not they should enter the mobile phone market. This would be a textbook strategy created by McKinsey, Bain or BCG.
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