Remove 2011 Remove Cover Letters Remove Marketing Remove Turnaround
article thumbnail

Improve Your Resume by Turning Bullet Points into Stories

Harvard Business

Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. Here’s one of his bullet points: “Multi-year brand awareness-building and marketing campaigns contributed to 23X customer acquisition and >90% YOY customer retention.” ” Résumé Story.

Resumes 28