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At LEGO, Growth and Culture Are Not Kid Stuff

BCG

JANUARY 19, 2017

Video Thursday, January 19, 2017. The turnaround of the LEGO Group is one of the famous business stories of this century. A victim of overexpansion and brand dilution, LEGO was on the brink of bankruptcy in 2004, when Jørgen Vig Knudstorp became the CEO. It turns out that LEGO clothing was a bad idea.

Turnaround 85
Turnaround Culture Video Interviews 85
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How to Pull Your Company Out of a Tailspin

Harvard Business

SEPTEMBER 8, 2016

After studying and working with hundreds of companies in free fall, we’ve identified concrete steps that leadership teams can take to engineer successful turnarounds and transformations. When Knudstorp took over as CEO in 2004, he quickly settled on a course of action: return the company to its core. Build a Re-Founding Team.

Company 28
Company How To Turnaround Engineering 28
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